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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

Latest business news

Government to invest over £100 million in COVID fraud taskforce

Chancellor Rishi Sunak used the 2021 Budget to announce an investment of more than £100 million into a HMRC taskforce designed to combat coronavirus (COVID-19)-related fraud.

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Chancellor extends SDLT cut

Chancellor Rishi Sunak used the 2021 Budget to confirm the extension of the stamp duty land tax (SDLT) holiday.

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View our 2021 Budget Report

Chancellor Rishi Sunak delivered his 2021 Budget speech yesterday, outlining a range of financial measures designed to boost the UK economy once the current coronavirus (COVID-19) lockdown ends in England.

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