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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

Latest business news

R&D relief regime ready for update, says ICAEW

The UK's current research and development (R&D) tax relief regime offers valuable support to companies but could be improved, according to a survey carried out by the Institute of Chartered Accountants in England and Wales (ICAEW).

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Cash boost for apprenticeships launched

Employers of all sizes in England can now apply for £3,000 in extra funding to help them take on new apprentices, the government has confirmed.

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OTS considers moving tax year end

The Office of Tax Simplification (OTS) is set to explore the benefits, costs and wider implications of changing the date of the end of the tax year for individuals.

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