Accessibility links

Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

Latest business news

Business groups welcome extended coronavirus support

Business groups have broadly welcomed the extended business support measures announced in the Chancellor of the Exchequer's Winter Economy Plan.

View story

Chancellor outlines Winter Economy Plan

A new emergency jobs scheme will be introduced to protect jobs during the coronavirus (COVID-19) downturn this winter, Chancellor Rishi Sunak has announced.

View story

UK economic recovery slowing even before new Covid-19 curbs

The UK's recovery from the Covid-19 lockdown was losing momentum even before the announcement of new restrictions to control the spread of the virus, according to the latest data.

View story